campaigning
why? Music, dance, drama and art: support for cultural events can be found on posters all over the streets. In the rush of the urban environment, however, their content often gets lost and with that a piece of cultural promotion. What might a poster look like so that passers-by stop in front of it?
first of all Have a look at the website making-futures.nl to be guided through the concept.
first of all Have a look at the website making-futures.nl to be guided through the concept.
about my work
I love to think, write and visualize concepts to communicate socially relevant topics.
For me, change begins in questioning the way we interact with our everyday surroundings. Where do people's wishes and desires become visible? As a strategic optimist, I explore social narratives, e.g. identities in order to strengthen what is valuable and meaningful in them.
No matter if analogue or digital: in any concept, the medium remains undefined until the content provides a direction.
From a letterhead for Swiss Recycling, over the branding and realization of my own vase series, and up to campaigns in public space... Since most of the projects shown here were created during my studies, they may have little commercial character. Viewers are therefore required to have some power of translation and recognition.
Next to each other, these projects do not only show the range of written and realized fantasy in the head of a creative communicator, but also do have one thing in common: based on research in depth, each work finds a fitting concept to communicate the essence of a certain topic.
And now: have fun while bathing!
Vision
Andrina Schmid ist eine Corporate Designerin aus Zürich.
An der Schnittstelle von Psychologie, Kommunikation und Gestaltung
schreibt, visualisiert und realisiert sie kreative Konzepte,
um den Dialog zu gesellschaftsrelevanten Themen anzuregen.
Als strategische Optimistin sucht sie nach Werten in
jedem: r Kunden: in und übersetzt diese in klar lesbare, ästhetische Visualitäten.
Identität
Zwischen individuell-verspielt und konzeptuell-reduziert:
Andrina Schmid ist eigen, lieblich, humorvoll, optimistisch, farbig, vielseitig, lustvoll, ein Hauch experimentell-analog, lokal und gleichzeitig
"vorwärts mit Tiefgang!": BOLD, intensiv, klar, reduziert, strukturiert und reich an Kontrasten und ehrlich: Schwarz auf Weiss, mit einem Schuss
Neon-Grün also. Im Fokus steht das Nebeneinander von Bild und Text.
Dreh
Text in Arbeit.