product communication

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Together with Ramona Gschwend, I did the concept an realization of a communicating scarf. We had the pleasure to present our work as part of the exhibition Énergie Animale at the Museum für Gestaltung. A sale took place at the Cabinet Store in Zurich. Today it can be seen in the Material Archive of the Zurich University of the Arts, ZHdK.

what?

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Silk is a 5000 year old animal product. No synthetic material can replace the beauty of the original. At the same time, the us of animal materials is very rarely up to never ethical.

why?

how?

A silk scarf makes facts about its manufacturing process wearable. To do so, the following sentence has been printed on a square meter of silk: «400 Bombyx Mori silkworms eat 13 kilograms of mulberry leaves to spin 238 kilometers of thread for one square meter of silk».

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A silk scarf makes facts about its manufacturing process wearable. To do so, the following sentence has been printed on a square meter of silk: «400 Bombyx Mori silkworms eat 13 kilograms of mulberry leaves to spin 238 kilometers of thread for one square meter of silk».

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By making facts and figures (resulting from conversations with the producers of Swiss Silk) visible in the product itself, the scarf makes it possible for buyers to consciously decide for or against the production process behind it. It forces viewers to think and makes them aware of the value of the work done by the caterpillars. When wearing the foulard, this information is automatically passed on.

 

White on black, the inscription can be read in circulation. The pattern in the middle shows a graphic transposition of 400 silkworm cocoons. This final graphic representation is the result of many experiments in the workshops. The strong black and white contrast and the rigid lines needed to be broken up a bit. To do so, I first printed the design on cotton transfer. The result of this was draped, photographed, digitalized and only then transferred on silk. The three-dimensional wavey effect makes it looking more irregular and organic.

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(Almost) 100% local: thirty foulards were produced, sewn, and printed in Como, Italy.

 

The shooting of the foulard took place in the garden of an abandoned old villa. Hard flashes on green leave-backgrounds underline the demand for attention. In contrast to this, simple black and white portraits show possible binding techniques of the scarf.

when?

December 2020, third semester at ZHdK / three weeks with Franziska Müller-Reissmann.