campaigning
why? Music, dance, drama and art: support for cultural events can be found on posters all over the streets. In the rush of the urban environment, however, their content often gets lost and with that a piece of cultural promotion. What might a poster look like so that passers-by stop in front of it?
first of all Have a look at the website making-futures.nl to be guided through the concept.
first of all Have a look at the website making-futures.nl to be guided through the concept.
about my work
I love to think, write and visualize concepts to communicate socially relevant topics.
For me, change begins in questioning the way we interact with our everyday surroundings. Where do people's wishes and desires become visible? As a strategic optimist, I explore social narratives, e.g. identities in order to strengthen what is valuable and meaningful in them.
No matter if analogue or digital: in any concept, the medium remains undefined until the content provides a direction.
From a letterhead for Swiss Recycling, over the branding and realization of my own vase series, and up to campaigns in public space... Since most of the projects shown here were created during my studies, they may have little commercial character. Viewers are therefore required to have some power of translation and recognition.
Next to each other, these projects do not only show the range of written and realized fantasy in the head of a creative communicator, but also do have one thing in common: based on research in depth, each work finds a fitting concept to communicate the essence of a certain topic.
And now: have fun while bathing!
product communication
Together with Ramona Gschwend, I did the concept an realization of a communicating scarf. We had the pleasure to present our work as part of the exhibition Énergie Animale at the Museum für Gestaltung. A sale took place at the Cabinet Store in Zurich. Today it can be seen in the Material Archive of the Zurich University of the Arts, ZHdK.
what?
Silk is a 5000 year old animal product. No synthetic material can replace the beauty of the original. At the same time, the us of animal materials is very rarely up to never ethical.
why?
how?
A silk scarf makes facts about its manufacturing process wearable. To do so, the following sentence has been printed on a square meter of silk: «400 Bombyx Mori silkworms eat 13 kilograms of mulberry leaves to spin 238 kilometers of thread for one square meter of silk».
A silk scarf makes facts about its manufacturing process wearable. To do so, the following sentence has been printed on a square meter of silk: «400 Bombyx Mori silkworms eat 13 kilograms of mulberry leaves to spin 238 kilometers of thread for one square meter of silk».
By making facts and figures (resulting from conversations with the producers of Swiss Silk) visible in the product itself, the scarf makes it possible for buyers to consciously decide for or against the production process behind it. It forces viewers to think and makes them aware of the value of the work done by the caterpillars. When wearing the foulard, this information is automatically passed on.
White on black, the inscription can be read in circulation. The pattern in the middle shows a graphic transposition of 400 silkworm cocoons. This final graphic representation is the result of many experiments in the workshops. The strong black and white contrast and the rigid lines needed to be broken up a bit. To do so, I first printed the design on cotton transfer. The result of this was draped, photographed, digitalized and only then transferred on silk. The three-dimensional wavey effect makes it looking more irregular and organic.
(Almost) 100% local: thirty foulards were produced, sewn, and printed in Como, Italy.
The shooting of the foulard took place in the garden of an abandoned old villa. Hard flashes on green leave-backgrounds underline the demand for attention. In contrast to this, simple black and white portraits show possible binding techniques of the scarf.
when?
December 2020, third semester at ZHdK / three weeks with Franziska Müller-Reissmann.