campaigning
why? Music, dance, drama and art: support for cultural events can be found on posters all over the streets. In the rush of the urban environment, however, their content often gets lost and with that a piece of cultural promotion. What might a poster look like so that passers-by stop in front of it?
first of all Have a look at the website making-futures.nl to be guided through the concept.
first of all Have a look at the website making-futures.nl to be guided through the concept.
about my work
I love to think, write and visualize concepts to communicate socially relevant topics.
For me, change begins in questioning the way we interact with our everyday surroundings. Where do people's wishes and desires become visible? As a strategic optimist, I explore social narratives, e.g. identities in order to strengthen what is valuable and meaningful in them.
No matter if analogue or digital: in any concept, the medium remains undefined until the content provides a direction.
From a letterhead for Swiss Recycling, over the branding and realization of my own vase series, and up to campaigns in public space... Since most of the projects shown here were created during my studies, they may have little commercial character. Viewers are therefore required to have some power of translation and recognition.
Next to each other, these projects do not only show the range of written and realized fantasy in the head of a creative communicator, but also do have one thing in common: based on research in depth, each work finds a fitting concept to communicate the essence of a certain topic.
And now: have fun while bathing!
photography
what?
Photos, photos and more photos.
why?
«Remaining a tourist in my homeland» I am fascinated by society, different cultures and with that the visual manifestation of identities in the streets. When going for a walk or having a coffee, I like to take on an «outside perspective», trying to remain a tourist in my well-known homeland. Most of the time, I do this through the lense of my camera.
I challenge myself to capture familiar everyday life in a way that it ends up looking strange and new. I take photos, do sketches, write, and draw a lot. Whether mysteriously packaged cars, solar power systems that seem to live on flower power or an unbelievably vivid play of light: I love to let contrasts meet in cultures; materials; languages; colors or shapes. Often these objects seem banal at first. For example, the drain of a fountain in combination with a ping-pong ball or a dog and its shadow twin. Whatever irritates me can become a subject.
how?
